News


  • Norstat acquires Panelbase and positions as the leading data collection provider in the UK

    Most popular

    Norstat acquires Panelbase and positions as the leading data collection provider in the UK

    Norstat has of July 21 acquired Panelbase, one of the largest independent data collection providers in the UK with a strong complementary market…

    Read more
  • Introducing Norstat Quarterly Data: Making it easier to feel the pulse of Europe

    Introducing Norstat Quarterly Data: Making it easier to feel the pulse of Europe

    Norstat is proud to announce the launch of Norstat Quarterly Data, a new initiative that aims to provide up-to-date, quality data on the views of…

    Read more
  • Norstat is launching TestingTime in Sweden and continues to expand with digital solutions

    Norstat is launching TestingTime in Sweden and continues to expand with digital solutions

    TestingTime was acquired by Norstat at the end of 2021, as part of the strategy to strengthen the digital solutions portfolio and accelerate growth in…

    Read more
  • Norstat Netherlands strengthens the online offering and appoints Kjell Massen as Head of Quantitative and Business Development

    Norstat Netherlands strengthens the online offering and appoints Kjell Massen as Head of Quantitative and Business Development

    Norstat, one of the leading data collectors for market research in Europe, strengthens the quantitative offering in the Netherlands with senior…

    Read more
  • ‘You can’t make the right decisions without the right data’

    ‘You can’t make the right decisions without the right data’

    Norstat CEO Erling J.B. Eriksen explains why delivering high-quality data is so important and how Norstat strives to deliver the truth so clients,…

    Read more
  • Norstat invests in qualitative research in Germany with senior hires and capabilities to manage the local market

    Norstat invests in qualitative research in Germany with senior hires and capabilities to manage the local market

    Norstat, one of the leading data collectors for market research in Europe, expands the offering portfolio in Germany by investing in a strong…

    Read more
  • Panel quality is at our core

    Panel quality is at our core

    As one of the leading data collectors for market research in Europe, we are on a mission to ensure optimal conditions for crucial analysis and…

    Read more
  • Know your World – “Know your Christmas and New Year"

    Know your World – “Know your Christmas and New Year"

    Oh, the weather outside is frightful. Or at least that’s what the first line in the classic ‘Let it snow’ states. However, both the weather and the…

    Read more
  • Norstat appoints Linda Ezera as Managing Director for Norstat Latvia

    Norstat appoints Linda Ezera as Managing Director for Norstat Latvia

    Norstat, one of the leading data collectors for market research in Northern Europe, appoints Linda Ezera as new Managing Director for Norstat Latvia.…

    Read more
  • Norstat increases investments in its Irish consumer panel to meet demand for high-quality data

    Norstat increases investments in its Irish consumer panel to meet demand for high-quality data

    Norstat, the leading data collector for market research in Northern Europe, expands the consumer panels in Ireland as demand for high-quality data in…

    Read more
  • Norstat CEO: ‘Our society depends on individuals voicing their opinions’

    Norstat CEO: ‘Our society depends on individuals voicing their opinions’

    Norstat CEO Erling J.B. Eriksen discusses the importance of accurate consumer surveys, informed decision-making, and the role individual decisions…

    Read more
  • Norstat appoints Per Olav Ramstad as Managing Director for Norstat Norway

    Norstat appoints Per Olav Ramstad as Managing Director for Norstat Norway

    Norstat, one of the leading data collectors for market research in Northern Europe, appoints Per Olav Ramstad as new Managing Director for Norstat…

    Read more
  • Norstat is launching TestingTime in the Netherlands to drive growth with digital solutions

    Norstat is launching TestingTime in the Netherlands to drive growth with digital solutions

    TestingTime was acquired by Norstat on October 4th, 2021 as part of the strategy to strengthen the digital solutions portfolio and accelerate growth…

    Read more
  • Norstat announces sustainability strategy and policy

    Norstat announces sustainability strategy and policy

    Norstat, one of the leading data collectors for market research in Northern Europe, is today announcing its sustainability strategy and policy. The…

    Read more
  • Norstat launches updated brand platform with a new visual identity to support the next phase of its growth agenda

    Norstat launches updated brand platform with a new visual identity to support the next phase of its growth agenda

    Today, Norstat launched its new brand platform, including a new visual identity. The brand has been updated to reflect Norstat’s increased…

    Read more
  • Norstat acquires Polling & Statistics and takes next step towards becoming the leading European data collection company

    Norstat acquires Polling & Statistics and takes next step towards becoming the leading European data collection company

    With headquarters in Oslo and interviewers nationwide, Polling & Statistics is a fast-growing data collection provider in Norway. The acquisition was…

    Read more
  • Norstat strengthens digital capabilities and solidifies Northern European position with the acquisition of Userneeds

    Norstat strengthens digital capabilities and solidifies Northern European position with the acquisition of Userneeds

    Norstat, the leading data collector for market research in Northern Europe, has reached an agreement to acquire Userneeds, one of the largest data…

    Read more
  • Norstat Group appoints Graciella Garmann as Chief Commerical Officer

    Norstat Group appoints Graciella Garmann as Chief Commerical Officer

    Norstat, the leading data collector for market research services in Northern Europe, has appointed Graciella Garmann in a new role as Chief Commerical…

    Read more
  • Norstat acquires CG Research to accelerate growth in the Dutch market – establishes Norstat Netherlands

    Norstat acquires CG Research to accelerate growth in the Dutch market – establishes Norstat Netherlands

    Data collection company Norstat has signed an agreement to acquire 100% of the shares in CG Research, a market leader in the market research industry…

    Read more
  • Norstat acquires TestingTime – Strengthening group capabilities and accelerating growth in EU

    Norstat acquires TestingTime – Strengthening group capabilities and accelerating growth in EU

    Data collection company Norstat has signed an agreement to acquire 100% of the shares in TestingTime AG (TestingTime), leading supplier of test users…

    Read more
  • Norstat acquires Respondenten.nl BV – enters the Dutch market

    Norstat acquires Respondenten.nl BV – enters the Dutch market

    Data-collection company Norstat has signed an agreement to acquire all shares in Respondenten.nl BV (Respondenten.nl). Jointly the two companies aim…

    Read more
  • Norstat acquires DMA Research A/S – strengthens position in the Danish market

    Norstat acquires DMA Research A/S – strengthens position in the Danish market

    Data-collection company Norstat has signed an agreement to acquire all shares in DMA Research A/S (DMA). Jointly the two companies aim for a revenue…

    Read more
  • Market research 4.0: Norstat and AI company Dadora pool resources

    Market research 4.0: Norstat and AI company Dadora pool resources

    Norstat, the European leader in technology-based data collection methods for consumer insights, analysts and market research, and Dadora, a company…

    Read more
  • A Researcher’s Guide to Tracking Studies

    A Researcher’s Guide to Tracking Studies

    Tracking Studies help you to continuously monitor a research topic by repeatedly fielding the same questionnaire and comparing how your data points…

    Read more
  • New Managing Director in Norstat Estonia

    New Managing Director in Norstat Estonia

    The European data collection company Norstat has hired Evelin Pae as Managing Director for Norstat Estonia.

    Read more
  • Norstat hires Romain Barbet as Managing Director for Norstat France

    Norstat hires Romain Barbet as Managing Director for Norstat France

    The European data collection company Norstat has hired Romain Barbet as MD for Norstat France.

    Read more
  • A Researcher’s Guide to Mystery Shopping

    A Researcher’s Guide to Mystery Shopping

    Mystery Shopping is a covert participant observation that aims to recreate the customer experience or to measure the service quality.

    Read more
  • How do we counter scepticism of market research?

    How do we counter scepticism of market research?

    As a market researcher, it doesn’t take long to have a number of infamous quotes ringing in your ears, as another research sceptic takes a pot-shot at…

    Read more
  • A Researcher’s Guide to Dashboards

    A Researcher’s Guide to Dashboards

    Dashboards can reduce the complexity of all available information and help your team to focus on the most relevant insights for them.

    Read more
  • A Researcher’s Guide to In-Home-Use Tests

    A Researcher’s Guide to In-Home-Use Tests

    There are a lot of methods to collect consumer feedback about certain products.

    Read more
  • A Researcher’s Guide to Online Focus Groups

    A Researcher’s Guide to Online Focus Groups

    Very often, we got asked how traditional focus groups can be shifted to an online methodology.

    Read more
  • Synergy of research methods or Do you know what is trending on qualitative research horizon now?

    Synergy of research methods or Do you know what is trending on qualitative research horizon now?

    Norstat participated in Qual360 Europe recently and we want to share some of our take-aways with you.

    Read more
  • Norstat appoints Mats Beck as Head of Strategy and M&A

    Norstat appoints Mats Beck as Head of Strategy and M&A

    Norstat has hired Mats Beck as Head of its newly established Strategy and M&A unit.

    Read more
  • Five Challenges in Data Collection when doing Research into Customer Journeys

    Five Challenges in Data Collection when doing Research into Customer Journeys

    During the last years, customer journeys have become increasingly complex.

    Read more
  • Norstat hires Sebastian Sorger as Managing Director for Norstat Germany

    Norstat hires Sebastian Sorger as Managing Director for Norstat Germany

    The European data collection company Norstat has hired Sebastian Sorger as MD for Norstat Germany.

    Read more
  • Four Common Mistakes when Designing Questionnaires for Data Quality

    Four Common Mistakes when Designing Questionnaires for Data Quality

    Bad questionnaire design can easily be avoided. We have identified some of the most common mistakes.

    Read more
  • How can algorithms help us to improve data quality?

    How can algorithms help us to improve data quality?

    In this article, we’d like to explore application fields for algorithms to help us improve our data quality.

    Read more
  • Triton new owner of Norstat

    Triton new owner of Norstat

    Norstat, a pan-European leader in data collection services for market research today operates under new ownership as the transaction between Triton…

    Read more
  • Data Quality at its Best

    Data Quality at its Best

    Recently there has been a lot of discussion about panel quality in the Nordics, which was mainly focused on recruiting methods.

    Read more
  • Norstat hires Jakob Lagerstedt as Managing Director for Norstat International

    Norstat hires Jakob Lagerstedt as Managing Director for Norstat International

    The European data collection company Norstat has hired Jacob Lagerstedt as MD for Norstat International.

    Read more
  • Norstat Wins Estonian Elections

    Norstat Wins Estonian Elections

    Norstat surveyed Estonian voters during eight consecutive weeks prior to the elections on Sunday, March 3.

    Read more
  • What did you say? How Virtual Assistants affect our Short-Term Memory

    What did you say? How Virtual Assistants affect our Short-Term Memory

    Artificial intelligence and human-machine interaction are becoming more and more important in the sphere of science and everyday life.

    Read more
  • Who are our panellists? The importance of profile information

    Who are our panellists? The importance of profile information

    In this article, we are still answering the question who all these people are, that join our panel.

    Read more
  • Panel Size - Does it really matter?

    Panel Size - Does it really matter?

    Admittedly, it’s relatively easy to get a lot of subscriptions to any panel. Whole industries are specialized in selling traffic, clicks, followers.

    Read more
  • The basic principles of Panel Recruitment

    The basic principles of Panel Recruitment

    Let's talk about panel recruitment. Who are these people who join our panel? How do they even get to know our website?

    Read more
  • What’s the key issue of Panel Management?

    What’s the key issue of Panel Management?

    The overall goal of every online panel is representativeness, or, in other words, that any conclusion from research within this panel is also true for…

    Read more
  • Feasibility and Panel Size: How Big is Big Enough?

    Feasibility and Panel Size: How Big is Big Enough?

    We’re frequently asked how to calculate the feasibility of research projects with our online panels. Are the panels big enough to cover a required…

    Read more
  • Why Chatbots are the next big thing in Survey Research

    Why Chatbots are the next big thing in Survey Research

    In the not too distant future, people may interact with computers in a completely new way.

    Read more
  • A gentle push over the brink

    A gentle push over the brink

    Our goal as Panel Managers at Norstat is to build relationships with our panelists that go beyond merely sending survey invitations and paying out…

    Read more
  • Why do we need surveys when we have access to so much data?

    Why do we need surveys when we have access to so much data?

    Big data has been a buzzword now for several years, and some will say the concept has disappointed in delivering the revolution to business it has…

    Read more
  • Does CATI await the same fate as the dinosaurs?

    Does CATI await the same fate as the dinosaurs?

    A meteor may have hit Poland in 2015. In this year, the spending for online research in Poland has exceeded the spending for telephone surveys (PTBRiO…

    Read more
  • Who is your panelist? Ask – and validate the quality of your sample

    Who is your panelist? Ask – and validate the quality of your sample

    Is your company also among those whose future decisions are made more and more depending on survey results?

    Read more
  • Facial Coding – Is your TV commercial really engaging your audience?

    Facial Coding – Is your TV commercial really engaging your audience?

    Consumers are very much guided by their emotions. But getting an understanding of consumers’ emotional engagement with a TV commercial has not been…

    Read more
  • Getting it Right: Sample Quality in Personal Interviews

    Getting it Right: Sample Quality in Personal Interviews

    Whether in TV shows or commercials, we all have seen reporters who interview people in the streets.

    Read more
  • What is Data Quality? (Part 2/2)

    What is Data Quality? (Part 2/2)

    What aspects of data quality are most relevant in practice and what we can do to achieve it.

    Read more
  • What is Data Quality? (Part 1/2)

    What is Data Quality? (Part 1/2)

    Very often, when we talk or write about data quality in our industry, the discussion seems to be superficial and lacking depth.

    Read more
  • Let’s make research great again!

    Let’s make research great again!

    In Europe at least, it seemed like nobody had really expected Donald Trump to win the presidential elections.

    Read more
  • Changing the Method of Tracking Studies

    Changing the Method of Tracking Studies

    The first rule for tracking studies is to avoid any changes to the survey methodology.

    Read more
  • What sample size is representative?

    What sample size is representative?

    And how many interviews are recommended to obtain representative results?

    Read more
  • Norstat Sweden Appoints Henrik Aquist as Managing Director

    Norstat Sweden Appoints Henrik Aquist as Managing Director

    Henrik Åquist starts in August as the new Managing Director of Norstat Sweden.

    Read more
  • How Representative is Online Research?

    How Representative is Online Research?

    Today, we want to check whether online panels are representative and discuss four major biases that can distort the results of an online study.

    Read more
  • The Art of Designing Online Questionnaires

    The Art of Designing Online Questionnaires

    Online data collection is undeniably at the heart of our business. This is why it is absolutely vital for us to meet or even excel the respondents’…

    Read more
  • Five Basic Principles for Writing Good Questionnaires

    Five Basic Principles for Writing Good Questionnaires

    At Norstat, we have seen all the common mistakes in questionnaire design, regardless whether they were telephone, face-to-face or online interviews.

    Read more
  • A Donald Duck Lesson about Tracking Studies

    A Donald Duck Lesson about Tracking Studies

    Shortly after I’ve published my “Five Easy Steps to Successfully Initiate Tracking Studies”, a dear colleague approached me.

    Read more
  • Norstat Denmark appoints Tue Meier-Poulsen as Managing Director

    Norstat Denmark appoints Tue Meier-Poulsen as Managing Director

    As of February 2016, Tue Meier-Poulsen is Managing Director of Norstat Denmark. Meier-Poulsen has several years of experience in the digital media…

    Read more
  • 5 Easy Steps to Successfully Initiate Tracking Studies

    5 Easy Steps to Successfully Initiate Tracking Studies

    Setting up tracking studies is very often quite challenging.

    Read more
  • Norstat hires Francesco Renga as Country Manager for Norstat Italy

    Norstat hires Francesco Renga as Country Manager for Norstat Italy

    Norstat has appointed Francesco Renga as country manager for Norstat Italy, where he will work from the newly opened office in Milan.

    Read more