News
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Most popularNorstat Netherlands strengthens the online offering and appoints Kjell Massen as Head of Quantitative and Business Development
Norstat, one of the leading data collectors for market research in Europe, strengthens the quantitative offering in the Netherlands with senior…
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‘You can’t make the right decisions without the right data’
Norstat CEO Erling J.B. Eriksen explains why delivering high-quality data is so important and how Norstat strives to deliver the truth so clients,…
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Norstat invests in qualitative research in Germany with senior hires and capabilities to manage the local market
Norstat, one of the leading data collectors for market research in Europe, expands the offering portfolio in Germany by investing in a strong…
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Panel quality is at our core
As one of the leading data collectors for market research in Europe, we are on a mission to ensure optimal conditions for crucial analysis and…
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Know your World – “Know your Christmas and New Year"
Oh, the weather outside is frightful. Or at least that’s what the first line in the classic ‘Let it snow’ states. However, both the weather and the…
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Norstat appoints Linda Ezera as Managing Director for Norstat Latvia
Norstat, one of the leading data collectors for market research in Northern Europe, appoints Linda Ezera as new Managing Director for Norstat Latvia.…
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Norstat increases investments in its Irish consumer panel to meet demand for high-quality data
Norstat, the leading data collector for market research in Northern Europe, expands the consumer panels in Ireland as demand for high-quality data in…
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Norstat CEO: ‘Our society depends on individuals voicing their opinions’
Norstat CEO Erling J.B. Eriksen discusses the importance of accurate consumer surveys, informed decision-making, and the role individual decisions…
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Norstat appoints Per Olav Ramstad as Managing Director for Norstat Norway
Norstat, one of the leading data collectors for market research in Northern Europe, appoints Per Olav Ramstad as new Managing Director for Norstat…
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Norstat is launching TestingTime in the Netherlands to drive growth with digital solutions
TestingTime was acquired by Norstat on October 4th, 2021 as part of the strategy to strengthen the digital solutions portfolio and accelerate growth…
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Norstat announces sustainability strategy and policy
Norstat, one of the leading data collectors for market research in Northern Europe, is today announcing its sustainability strategy and policy. The…
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Norstat launches updated brand platform with a new visual identity to support the next phase of its growth agenda
Today, Norstat launched its new brand platform, including a new visual identity. The brand has been updated to reflect Norstat’s increased…
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Norstat acquires Polling & Statistics and takes next step towards becoming the leading European data collection company
With headquarters in Oslo and interviewers nationwide, Polling & Statistics is a fast-growing data collection provider in Norway. The acquisition was…
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Norstat strengthens digital capabilities and solidifies Northern European position with the acquisition of Userneeds
Norstat, the leading data collector for market research in Northern Europe, has reached an agreement to acquire Userneeds, one of the largest data…
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Norstat Group appoints Graciella Garmann as Chief Commerical Officer
Norstat, the leading data collector for market research services in Northern Europe, has appointed Graciella Garmann in a new role as Chief Commerical…
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Norstat acquires CG Research to accelerate growth in the Dutch market – establishes Norstat Netherlands
Data collection company Norstat has signed an agreement to acquire 100% of the shares in CG Research, a market leader in the market research industry…
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Norstat acquires TestingTime – Strengthening group capabilities and accelerating growth in EU
Data collection company Norstat has signed an agreement to acquire 100% of the shares in TestingTime AG (TestingTime), leading supplier of test users…
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Norstat acquires Respondenten.nl BV – enters the Dutch market
Data-collection company Norstat has signed an agreement to acquire all shares in Respondenten.nl BV (Respondenten.nl). Jointly the two companies aim…
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Norstat acquires DMA Research A/S – strengthens position in the Danish market
Data-collection company Norstat has signed an agreement to acquire all shares in DMA Research A/S (DMA). Jointly the two companies aim for a revenue…
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Market research 4.0: Norstat and AI company Dadora pool resources
Norstat, the European leader in technology-based data collection methods for consumer insights, analysts and market research, and Dadora, a company…
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A Researcher’s Guide to Tracking Studies
Tracking Studies help you to continuously monitor a research topic by repeatedly fielding the same questionnaire and comparing how your data points…
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New Managing Director in Norstat Estonia
The European data collection company Norstat has hired Evelin Pae as Managing Director for Norstat Estonia.
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Norstat hires Romain Barbet as Managing Director for Norstat France
The European data collection company Norstat has hired Romain Barbet as MD for Norstat France.
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A Researcher’s Guide to Mystery Shopping
Mystery Shopping is a covert participant observation that aims to recreate the customer experience or to measure the service quality.
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What we can learn from people’s response regarding the possible environmental benefits of this crisis
The waters of Venice have returned to a true blue, the skies of Beijing are clear of haze, and Boars in Northern Spain have decided the cities belong…
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Have your cake and eat it, too! How we can help you achieve fast, quality insights with less investment.
The project management triangle denotes that a perfect balance of speed, quality and cost is impossible - a client fantasy and a hard choice that must…
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How do we counter scepticism of market research?
As a market researcher, it doesn’t take long to have a number of infamous quotes ringing in your ears, as another research sceptic takes a pot-shot at…
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A Researcher’s Guide to Dashboards
Dashboards can reduce the complexity of all available information and help your team to focus on the most relevant insights for them.
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A Researcher’s Guide to In-Home-Use Tests
There are a lot of methods to collect consumer feedback about certain products.
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Happy Easter
The holidays are soon upon us and it unfortunately looks like it will be a very special Easter this year.
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A Researcher’s Guide to Online Focus Groups
Very often, we got asked how traditional focus groups can be shifted to an online methodology.
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What can be our role as researchers in the Corona crisis?
The challenge of the current Corona disease goes far beyond mere epidemiology.
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Synergy of research methods or Do you know what is trending on qualitative research horizon now?
Norstat participated in Qual360 Europe recently and we want to share some of our take-aways with you.
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Norstat appoints Mats Beck as Head of Strategy and M&A
Norstat has hired Mats Beck as Head of its newly established Strategy and M&A unit.
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Five Challenges in Data Collection when doing Research into Customer Journeys
During the last years, customer journeys have become increasingly complex.
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Norstat hires Sebastian Sorger as Managing Director for Norstat Germany
The European data collection company Norstat has hired Sebastian Sorger as MD for Norstat Germany.
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Four Common Mistakes when Designing Questionnaires for Data Quality
Bad questionnaire design can easily be avoided. We have identified some of the most common mistakes.
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Nine Trends in the Consumer Goods Segment to watch in 2020
We have a pretty good overview over what topics are relevant for different industries and what really moves consumers.
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How can algorithms help us to improve data quality?
In this article, we’d like to explore application fields for algorithms to help us improve our data quality.
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The Frenchs’ view on the next decade
Will the decennial 2020-2030 be a source of progress or regression in the world? We have asked a representative sample of 500 adults residing in…
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Norstat hires Robert Agnew as Managing Director for Norstat UK
The European data collection company Norstat has hired Robert Agnew as MD for Norstat UK. Norstat UK is a fully Norstat AS owned company with the…
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Triton new owner of Norstat
Norstat, a pan-European leader in data collection services for market research today operates under new ownership as the transaction between Triton…
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Data Quality at its Best
Recently there has been a lot of discussion about panel quality in the Nordics, which was mainly focused on recruiting methods.
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New Owner for Norstat
We are very happy to inform you that Norstat has a new owner, Triton Smaller Mid Cap Fund.
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Norstat hires Jakob Lagerstedt as Managing Director for Norstat International
The European data collection company Norstat has hired Jacob Lagerstedt as MD for Norstat International.
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How flexible is “flexible working” really?
For the second year in a row, Norstat UK helped with a research and data analysis for the annual PRCA census.
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Marc-Antoine Jacoud has been re-elected board member of ADETEM
Marc-Antoine Jacoud, Managing Director of Norstat France, has been re-elected board member of ADETEM, the largest professional organization for the…
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Market Research Summit 2019 - Insight in the Age of Machines
So, what does machine learning do and how can we use it? Simply speaking, it is very similar to skills the world’s best chess players have.
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New technologies: threats or opportunities?
We have asked 500 adults residing in France what they think about technological progress.
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Study on "Functions on Demand": Green lights for additional digital functions
More and more carmakers offer additional functions in the on-board electronics on a subscription basis (so-called "Functions on Demand").
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Travelogue from SXSW 2019
Even at a progressive Tech conference a few things seem to stay the same from one year to the next.
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The French faced with environmental challenges
What are the three most worrying environmental threats and which player is the most effective for solving environmental problems?
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Norstat at the German Online Research Conference 2019
Every year countless surveys are conducted. At GOR, six companies got the opportunity to introduce the most innovative of them.
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Norstat Wins Estonian Elections
Norstat surveyed Estonian voters during eight consecutive weeks prior to the elections on Sunday, March 3.
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Norstat acquires mafo.de GmbH
Norstat AS has acquired the online consumer data company mafo.de GmbH as part of its growth strategy in Germany.
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High-Tech under the Christmas Tree?
We have asked residents in France what's at the top of their wish list for Christmas, this year.
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What did you say? How Virtual Assistants affect our Short-Term Memory
Artificial intelligence and human-machine interaction are becoming more and more important in the sphere of science and everyday life.
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What moved the French people in 2018
The year 2018 is slowly coming to its end. It is the time when everyone starts looking back to review the year.
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Who is brave enough to use Alexa?
Artificial intelligence and human-machine interaction are becoming more and more important in the sphere of science and everyday life.
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Humanizing the Digital Transformation
This week, I had the enormous pleasure to attend the ESOMAR Congress in Berlin, together with Henrik Jakobson from our Swedish team and Sebastian…
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Who are our panellists? The importance of profile information
In this article, we are still answering the question who all these people are, that join our panel.
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Panel Size - Does it really matter?
Admittedly, it’s relatively easy to get a lot of subscriptions to any panel. Whole industries are specialized in selling traffic, clicks, followers.
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The basic principles of Panel Recruitment
Let's talk about panel recruitment. Who are these people who join our panel? How do they even get to know our website?
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What’s the key issue of Panel Management?
The overall goal of every online panel is representativeness, or, in other words, that any conclusion from research within this panel is also true for…
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Get to know our Panel Management
Most of our clients are constantly in touch with our project managers, but they hardly get the chance to see what's going on behind the scenes.
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Happy Summer!
Before everyone is leaving for their well-deserved holiday, we like to give you a brief update on what we were up to during the first half of 2018.
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On Media – Straight from the horse’s mouth
Norstat is a data collection specialist. That means we specialise in connecting people: namely researchers and respondents.
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Norstat UK sponsors Media Research Summit 2018
Always a pleasure to sponsor this one – looking forward to seeing you all next time.
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Norstat Sweden acquires Concilia’s Online Panel and takes over key staff
Norstat Sverige AB acquires the data collection company Concilia’s web panel as part of its online growth strategy.
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Feasibility and Panel Size: How Big is Big Enough?
We’re frequently asked how to calculate the feasibility of research projects with our online panels. Are the panels big enough to cover a required…
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When items become a victim of technological progress
The next post in our series of getting closer to respondents looks at a nation of nostalgic hoarders.
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Virtual Reality – on the brink of going mainstream?
Virtual reality. Few people know a lot and few people know nothing, most people know a little.
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My Highlights from SXSW 2018
Last week I attended the tech congress South By Southwest (SXSW) in Austin, Texas.
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GOR 2018 – Impressions from Germany's largest Online Research Conference
Last week, some of our team attended the GOR in Cologne to get some input about the future of online research and hold a presentation on our own…
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Why Chatbots are the next big thing in Survey Research
In the not too distant future, people may interact with computers in a completely new way.
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Innovation without Technology? – Impressions from IIeX 2018
I have been visiting the Insight Innovation conference for a couple of years now and my expectation was to celebrate the latest technology trends.
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Norstat France appoints Roxane Gondamovo as “Senior Project Manager” of its Paris office
Roxane has 10 years’ experience in market research and online panels, first at InSites Consulting in Belgium and then in France at Toluna and at…
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DSI – Destination Satisfaction Index: interesting results from the summer holiday period.
The European DSI table for the May to August holiday period was topped by Montenegro (8.5), followed by Austria and Slovakia (each with an overall…
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Which type of social networks user are you?
A proprietary survey by Norstat France in partnership with Adetem, Adwise and Nexize.
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The first findings of DSI 2017
The first findings of DSI 2017 are now available: travellers to Bermuda are the most satisfied in the world, while Cyprus is clearly number one in…
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The people behind the panel: An evening with a survey respondent
Norstat always endeavours to put the respondent experience first.
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70th anniversary of ESOMAR
As every year it has been obligatory to Norstat to attend the biggest congress within the market research world which took place in Amsterdam this…
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A gentle push over the brink
Our goal as Panel Managers at Norstat is to build relationships with our panelists that go beyond merely sending survey invitations and paying out…
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Why do we need surveys when we have access to so much data?
Big data has been a buzzword now for several years, and some will say the concept has disappointed in delivering the revolution to business it has…
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A Norwegian initiative to make election polls more understandable
In Norway the Parliamentary Election is set for September 11. At the moment the Norwegian news is dominated by poll results.
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The Volkswagen emissions scandal is still very present in the minds of German new car buyers
In cooperation with Germany’s market leader for internet new car brokerage, MeinAuto.de, Norstat interviewed approximately 100,000 new car buyers.
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Can we still trust the opinion polls ? An MRS speaker evening write up
Groundhog Day? Haven’t we been talking about this forever? Certainly feels like it sometimes.
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Attitudes to Research
Much has been said about the 50+ year old voting population, the polling industry and all of our methods.
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Norstat France first public appearance
The “Printemps des Etudes” gathered more than 130 exhibitors, almost 230 speakers with dozens of speeches. This included an inaugural speech from…
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Does CATI await the same fate as the dinosaurs?
A meteor may have hit Poland in 2015. In this year, the spending for online research in Poland has exceeded the spending for telephone surveys (PTBRiO…
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Norstat Germany Introduces New Employees
Norstat Germany appoints Christine Papa as “Senior Project Consultant” and Christine Gerold as “Junior Project Consultant” of its Munich office.
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Who is your panelist? Ask – and validate the quality of your sample
Is your company also among those whose future decisions are made more and more depending on survey results?
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Curiosity is allowed to get the better of us – we’re not cats.
It’s been a busy month: Three conferences in as many weeks.
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Norstat UK makes 2 hires in London including Managing Director and Business Development Manager.
Norstat has announced the Rosie Ayoub has been appointed Managing Director of Norstat UK. Remek Gabrys also joins the London office as Business…
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Facial Coding – Is your TV commercial really engaging your audience?
Consumers are very much guided by their emotions. But getting an understanding of consumers’ emotional engagement with a TV commercial has not been…
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Getting it Right: Sample Quality in Personal Interviews
Whether in TV shows or commercials, we all have seen reporters who interview people in the streets.
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IIeX: A Kaleidoscope of Fresh Ideas
IIeX in Amsterdam has always been like a kaleidoscope of fresh ideas in the industry. In this conference, attendees can choose between four…
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The UK after Brexit
HR Decision Makers in the UK are facing a tough time with hiring choices ahead of Brexit and the legislative changes this will bring.
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What is Data Quality? (Part 2/2)
What aspects of data quality are most relevant in practice and what we can do to achieve it.
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What is Data Quality? (Part 1/2)
Very often, when we talk or write about data quality in our industry, the discussion seems to be superficial and lacking depth.
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Norstat France Expands Team
Norstat France appoints Sorina Jian as “Sales and Business Development Manager” and Sylvain Da Costa as “Senior Project Manager” of its Paris office.
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Let’s make research great again!
In Europe at least, it seemed like nobody had really expected Donald Trump to win the presidential elections.
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Changing the Method of Tracking Studies
The first rule for tracking studies is to avoid any changes to the survey methodology.
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Rebranding of Norstat
At the Research&Results show in Munich / Germany and the ASSIRM Congress in Milan / Italy, Norstat has launched its new corporate design. The new…
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Pernille Vermedal Høgh is new sales and market manager in Norstat Norway
Norstat Norway has hired Pernille Vermedal Høgh as market and sales manager to meet the increasing demand for our services. More and more clients are…
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Norstat Establishes Operations in France
Norstat is starting operations in France and opens office in Paris. Norstat also announce that Marc-Antoine Jacoud has been appointed Managing…
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What sample size is representative?
And how many interviews are recommended to obtain representative results?
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Norstat Sweden Appoints Henrik Aquist as Managing Director
Henrik Åquist starts in August as the new Managing Director of Norstat Sweden.
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Xavier Geoffret joins the Norstat UK team as Associate Director – Consultancies
Xavier Geoffret has been working in online market research since 2009 and has since gained a deep expertise of panel capabilities for international…
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Norstat appoints Michal Junik as new Managing Director Poland
Michal Junik starts in August as the new Managing Director of Norstat Poland. Junik brings with him several years of experience in sales and customer…
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How Representative is Online Research?
Today, we want to check whether online panels are representative and discuss four major biases that can distort the results of an online study.
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AMEC Conference report 2016 – The beginning of an era…
It was great to address the people of AMEC and introduce Norstat for the first time to a new network of very senior new friends.
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The Art of Designing Online Questionnaires
Online data collection is undeniably at the heart of our business. This is why it is absolutely vital for us to meet or even excel the respondents’…
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The Anatomy of Good Decision-Making
Whenever you want to see a change happening in your business, you have to allocate resources to transform the existing.
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Is your questionnaire mobile friendly?
Follow the flowchart to find out if your questionnaire is mobile friendly.
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Why Products should be tested in the Consumer’s Home
During the last years it has become popular to virtually test products and packages in online interviews.
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Five Basic Principles for Writing Good Questionnaires
At Norstat, we have seen all the common mistakes in questionnaire design, regardless whether they were telephone, face-to-face or online interviews.
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Listening Brands: The Dawn of Data Driven Branding
Digital information has changed the world. In particular, it made a huge impact on advertising, corporate communications and brands.
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A Donald Duck Lesson about Tracking Studies
Shortly after I’ve published my “Five Easy Steps to Successfully Initiate Tracking Studies”, a dear colleague approached me.
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Norstat Denmark appoints Tue Meier-Poulsen as Managing Director
As of February 2016, Tue Meier-Poulsen is Managing Director of Norstat Denmark. Meier-Poulsen has several years of experience in the digital media…
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5 Easy Steps to Successfully Initiate Tracking Studies
Setting up tracking studies is very often quite challenging.
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Andrea Arnaud joins Norstat Italy as Business Developer Executive
Norstat, a leading data collector in 18 European countries, has appointed Andrea Arnaud as Business Developer Executive for the Italian market.
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New Managing Director in Norstat Lithuania
Since January 2016, Antanas Nasutavičius is the Managing Director of Norstat Lithuania. Nasutavičius has several years of experience in the digital…
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“Being close to the people has always been important at Norstat” – Interview with Knut Aasrud, CEO of Norstat Group
What are your personal reflections on the last year?
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Market Research in the Postdigital Era
It has become a tradition to speculate about the future of market research towards the end of the year.
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This Book is Likely to Cause a Revolution in Market Research
I have to admit that this prediction is not quite accurate as it leaves room for interpretation.
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What’s the problem with A/B-testing?
Currently, A/B-testing is very popular, especially among companies working with data bases that have a lot of traffic.
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Keeping the Right Panel Profiles is Paramount
Today we want to shed light on the importance of panel profiles when selecting the right panel provider.
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Change of Management in Norstat Norway
Since September 2015, Nina Kulås is the Managing Director of Norstat Norway. Kulås has several years of experience in the digital media industry and…
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Hard Facts on the Impact of Marie-Luise Joining Norstat’s Marketing Team
This is what happened after Marie-Luise joined our Marketing Team
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We rock Europe – First leg of the Norstat Rock’n Research Tour completed
We have successfully finished the first leg of our 2015 European Tour!
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Norstat hires Francesco Renga as Country Manager for Norstat Italy
Norstat has appointed Francesco Renga as country manager for Norstat Italy, where he will work from the newly opened office in Milan.
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Norstat appoints Santa Plivca as Country Manager in Latvia
Santa Plivca has been appointed as a Country Manager in Latvia. She was responsible for the international sales and business development at Norstat…
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Change of Management in Norstat Germany
Since February 2015, Marc Leimann is the Managing Director of Norstat Germany GmbH. The 41-year-old succeeds Christoph Irmer, who will henceforth…
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Norstat announces new CEO Knut Aasrud
Norstat, a leading provider of data collection services in Europe, announced that Knut Aasrud joined the company in January 2015 as CEO. Knut Aasrud…
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10 Recommendations for Successful Online Research Projects
This infographic provides you with our top ten recommendations for successful online research projects.
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Naturally Online
This year’s workshop on the Research&Results in Munich was all about researching niche markets.
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Norstat Summer Lounge 2014 – Hamburg – Düsseldorf – Berlin
It’s been more than a week already that we’ve been „touring“ the country with our Norstat Summer Lounge.
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Liquid Times, Liquid Research
Esomar’s “3D – Digital dimensions” conference in Boston was the 9th in a series.
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“It’s no longer a question of if or when the industry will change, but how fast”
During a visit of Are in Munich, R&D Director of ODC Services, Florian Tress took the chance and had a little chat with Are.
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The Monetary Value of Good Questionnaire Design
Incentives make people doing things they wouldn’t do without getting the incentive. Participating in surveys for example.
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Why do online panels need professional guidelines?
Last week I’ve attended to the ESOMAR 3D-congress where the new guidelines for conducting mobile research were presented.
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Insight Show 2012
ODC and Norstat combined forces to participate in our very first Insight Show exhibition.
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Norstat and ODC Services join forces – form leading European data collector
Norstat, the leading data collector for market and social research in Northern Europe, has agreed to acquire a majority stake in ODC Services (ODC).…
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Bad panel metrics – good panel metrics
There are quite a lot of misleading panel metrics being used in our industry.
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Bad Boy Matrix Question – Whatcha gonna do when they come for you?
The most challenging, but also most fascinating tasks for researchers have a very clear and easy to understand problem, but (almost) no solution.
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