News
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Most popularNorstat acquires Panelbase and positions as the leading data collection provider in the UK
Norstat has of July 21 acquired Panelbase, one of the largest independent data collection providers in the UK with a strong complementary market…
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Introducing Norstat Quarterly Data: Making it easier to feel the pulse of Europe
Norstat is proud to announce the launch of Norstat Quarterly Data, a new initiative that aims to provide up-to-date, quality data on the views of…
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Norstat is launching TestingTime in Sweden and continues to expand with digital solutions
TestingTime was acquired by Norstat at the end of 2021, as part of the strategy to strengthen the digital solutions portfolio and accelerate growth in…
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Norstat Netherlands strengthens the online offering and appoints Kjell Massen as Head of Quantitative and Business Development
Norstat, one of the leading data collectors for market research in Europe, strengthens the quantitative offering in the Netherlands with senior…
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‘You can’t make the right decisions without the right data’
Norstat CEO Erling J.B. Eriksen explains why delivering high-quality data is so important and how Norstat strives to deliver the truth so clients,…
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Norstat invests in qualitative research in Germany with senior hires and capabilities to manage the local market
Norstat, one of the leading data collectors for market research in Europe, expands the offering portfolio in Germany by investing in a strong…
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Panel quality is at our core
As one of the leading data collectors for market research in Europe, we are on a mission to ensure optimal conditions for crucial analysis and…
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Know your World – “Know your Christmas and New Year"
Oh, the weather outside is frightful. Or at least that’s what the first line in the classic ‘Let it snow’ states. However, both the weather and the…
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Norstat appoints Linda Ezera as Managing Director for Norstat Latvia
Norstat, one of the leading data collectors for market research in Northern Europe, appoints Linda Ezera as new Managing Director for Norstat Latvia.…
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Norstat increases investments in its Irish consumer panel to meet demand for high-quality data
Norstat, the leading data collector for market research in Northern Europe, expands the consumer panels in Ireland as demand for high-quality data in…
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Norstat CEO: ‘Our society depends on individuals voicing their opinions’
Norstat CEO Erling J.B. Eriksen discusses the importance of accurate consumer surveys, informed decision-making, and the role individual decisions…
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Norstat appoints Per Olav Ramstad as Managing Director for Norstat Norway
Norstat, one of the leading data collectors for market research in Northern Europe, appoints Per Olav Ramstad as new Managing Director for Norstat…
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Norstat is launching TestingTime in the Netherlands to drive growth with digital solutions
TestingTime was acquired by Norstat on October 4th, 2021 as part of the strategy to strengthen the digital solutions portfolio and accelerate growth…
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Norstat announces sustainability strategy and policy
Norstat, one of the leading data collectors for market research in Northern Europe, is today announcing its sustainability strategy and policy. The…
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Norstat launches updated brand platform with a new visual identity to support the next phase of its growth agenda
Today, Norstat launched its new brand platform, including a new visual identity. The brand has been updated to reflect Norstat’s increased…
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Norstat acquires Polling & Statistics and takes next step towards becoming the leading European data collection company
With headquarters in Oslo and interviewers nationwide, Polling & Statistics is a fast-growing data collection provider in Norway. The acquisition was…
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Norstat strengthens digital capabilities and solidifies Northern European position with the acquisition of Userneeds
Norstat, the leading data collector for market research in Northern Europe, has reached an agreement to acquire Userneeds, one of the largest data…
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Norstat Group appoints Graciella Garmann as Chief Commerical Officer
Norstat, the leading data collector for market research services in Northern Europe, has appointed Graciella Garmann in a new role as Chief Commerical…
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Norstat acquires CG Research to accelerate growth in the Dutch market – establishes Norstat Netherlands
Data collection company Norstat has signed an agreement to acquire 100% of the shares in CG Research, a market leader in the market research industry…
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Norstat acquires TestingTime – Strengthening group capabilities and accelerating growth in EU
Data collection company Norstat has signed an agreement to acquire 100% of the shares in TestingTime AG (TestingTime), leading supplier of test users…
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Norstat acquires Respondenten.nl BV – enters the Dutch market
Data-collection company Norstat has signed an agreement to acquire all shares in Respondenten.nl BV (Respondenten.nl). Jointly the two companies aim…
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Norstat acquires DMA Research A/S – strengthens position in the Danish market
Data-collection company Norstat has signed an agreement to acquire all shares in DMA Research A/S (DMA). Jointly the two companies aim for a revenue…
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Market research 4.0: Norstat and AI company Dadora pool resources
Norstat, the European leader in technology-based data collection methods for consumer insights, analysts and market research, and Dadora, a company…
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A Researcher’s Guide to Tracking Studies
Tracking Studies help you to continuously monitor a research topic by repeatedly fielding the same questionnaire and comparing how your data points…
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New Managing Director in Norstat Estonia
The European data collection company Norstat has hired Evelin Pae as Managing Director for Norstat Estonia.
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Norstat hires Romain Barbet as Managing Director for Norstat France
The European data collection company Norstat has hired Romain Barbet as MD for Norstat France.
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A Researcher’s Guide to Mystery Shopping
Mystery Shopping is a covert participant observation that aims to recreate the customer experience or to measure the service quality.
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How do we counter scepticism of market research?
As a market researcher, it doesn’t take long to have a number of infamous quotes ringing in your ears, as another research sceptic takes a pot-shot at…
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A Researcher’s Guide to Dashboards
Dashboards can reduce the complexity of all available information and help your team to focus on the most relevant insights for them.
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A Researcher’s Guide to In-Home-Use Tests
There are a lot of methods to collect consumer feedback about certain products.
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A Researcher’s Guide to Online Focus Groups
Very often, we got asked how traditional focus groups can be shifted to an online methodology.
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Synergy of research methods or Do you know what is trending on qualitative research horizon now?
Norstat participated in Qual360 Europe recently and we want to share some of our take-aways with you.
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Norstat appoints Mats Beck as Head of Strategy and M&A
Norstat has hired Mats Beck as Head of its newly established Strategy and M&A unit.
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Five Challenges in Data Collection when doing Research into Customer Journeys
During the last years, customer journeys have become increasingly complex.
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Norstat hires Sebastian Sorger as Managing Director for Norstat Germany
The European data collection company Norstat has hired Sebastian Sorger as MD for Norstat Germany.
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Four Common Mistakes when Designing Questionnaires for Data Quality
Bad questionnaire design can easily be avoided. We have identified some of the most common mistakes.
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How can algorithms help us to improve data quality?
In this article, we’d like to explore application fields for algorithms to help us improve our data quality.
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Triton new owner of Norstat
Norstat, a pan-European leader in data collection services for market research today operates under new ownership as the transaction between Triton…
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Data Quality at its Best
Recently there has been a lot of discussion about panel quality in the Nordics, which was mainly focused on recruiting methods.
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Norstat hires Jakob Lagerstedt as Managing Director for Norstat International
The European data collection company Norstat has hired Jacob Lagerstedt as MD for Norstat International.
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Norstat Wins Estonian Elections
Norstat surveyed Estonian voters during eight consecutive weeks prior to the elections on Sunday, March 3.
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What did you say? How Virtual Assistants affect our Short-Term Memory
Artificial intelligence and human-machine interaction are becoming more and more important in the sphere of science and everyday life.
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Who are our panellists? The importance of profile information
In this article, we are still answering the question who all these people are, that join our panel.
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Panel Size - Does it really matter?
Admittedly, it’s relatively easy to get a lot of subscriptions to any panel. Whole industries are specialized in selling traffic, clicks, followers.
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The basic principles of Panel Recruitment
Let's talk about panel recruitment. Who are these people who join our panel? How do they even get to know our website?
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What’s the key issue of Panel Management?
The overall goal of every online panel is representativeness, or, in other words, that any conclusion from research within this panel is also true for…
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Feasibility and Panel Size: How Big is Big Enough?
We’re frequently asked how to calculate the feasibility of research projects with our online panels. Are the panels big enough to cover a required…
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Why Chatbots are the next big thing in Survey Research
In the not too distant future, people may interact with computers in a completely new way.
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A gentle push over the brink
Our goal as Panel Managers at Norstat is to build relationships with our panelists that go beyond merely sending survey invitations and paying out…
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Why do we need surveys when we have access to so much data?
Big data has been a buzzword now for several years, and some will say the concept has disappointed in delivering the revolution to business it has…
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Does CATI await the same fate as the dinosaurs?
A meteor may have hit Poland in 2015. In this year, the spending for online research in Poland has exceeded the spending for telephone surveys (PTBRiO…
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Who is your panelist? Ask – and validate the quality of your sample
Is your company also among those whose future decisions are made more and more depending on survey results?
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Facial Coding – Is your TV commercial really engaging your audience?
Consumers are very much guided by their emotions. But getting an understanding of consumers’ emotional engagement with a TV commercial has not been…
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Getting it Right: Sample Quality in Personal Interviews
Whether in TV shows or commercials, we all have seen reporters who interview people in the streets.
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What is Data Quality? (Part 2/2)
What aspects of data quality are most relevant in practice and what we can do to achieve it.
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What is Data Quality? (Part 1/2)
Very often, when we talk or write about data quality in our industry, the discussion seems to be superficial and lacking depth.
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Let’s make research great again!
In Europe at least, it seemed like nobody had really expected Donald Trump to win the presidential elections.
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Changing the Method of Tracking Studies
The first rule for tracking studies is to avoid any changes to the survey methodology.
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What sample size is representative?
And how many interviews are recommended to obtain representative results?
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Norstat Sweden Appoints Henrik Aquist as Managing Director
Henrik Åquist starts in August as the new Managing Director of Norstat Sweden.
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How Representative is Online Research?
Today, we want to check whether online panels are representative and discuss four major biases that can distort the results of an online study.
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The Art of Designing Online Questionnaires
Online data collection is undeniably at the heart of our business. This is why it is absolutely vital for us to meet or even excel the respondents’…
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Five Basic Principles for Writing Good Questionnaires
At Norstat, we have seen all the common mistakes in questionnaire design, regardless whether they were telephone, face-to-face or online interviews.
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A Donald Duck Lesson about Tracking Studies
Shortly after I’ve published my “Five Easy Steps to Successfully Initiate Tracking Studies”, a dear colleague approached me.
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Norstat Denmark appoints Tue Meier-Poulsen as Managing Director
As of February 2016, Tue Meier-Poulsen is Managing Director of Norstat Denmark. Meier-Poulsen has several years of experience in the digital media…
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5 Easy Steps to Successfully Initiate Tracking Studies
Setting up tracking studies is very often quite challenging.
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Norstat hires Francesco Renga as Country Manager for Norstat Italy
Norstat has appointed Francesco Renga as country manager for Norstat Italy, where he will work from the newly opened office in Milan.
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